Author and history professor James McWilliams posted an open letter to Whole Foods Market on his blog asking WFM to close its meat counters and stop selling meat altogether. He has also started a petition on change.org for the public to also request the same.
"Eliminate meat counters—and do so in a way that stresses the benefits for animals–and you will be doing something not only original, but earth shattering in what it would symbolize. Naturally, you think this decision would eat into the bottom line. The almighty bottom line. But give your patrons some credit, keeping in mind that your consumers might just love animals as much as they do eating meat, and that your brave act could motivate them to contemplate this essential connection. Don’t underestimate our loyalty to the Whole Foods experience. Encourage us to buy more wine. Chocolate. Beans. Anything plant-based. Try us."