Posts tagged advertising

Little Backup For Sports Drink Advertised Claims

Advertised claims about performance-enhancing sports products often are not supported by scientifically relevant studies, researchers found. More than half of the sports products reviewed with performance-enhancing claims had no references to studies supporting those claims.

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London 2012 Olympics: Assembly Calls For Ban On Junk Food Sponsors

The London Assembly is concerned about Olympic sponsorship from companies that produce products associated with childhood obesity, emphasizing that “high calorie food and drink that are at odds with the Olympian athletic ideal.” Coca-Cola and McDonald’s are lead sponsors of the 2012 Olympics.

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